Top loss reason
“Timelines did not work — 57%” shown large and up front: the main systemic problem of the period, not a hunch.
Breakdown by reason
Each reason: how many losses, the share and the average deal length before the loss.
Losses by rep
Which reasons dominate for whom: one has “stopped replying,” another “no budget” — each is fixed differently.
Anomalies by person
“Kovalev has ‘timelines did not work’ 3x more often than Titova” — AI compares reps itself.
Time to loss
Fast losses and long “agonies” separately: where you spend weeks on obviously dead deals.
Reason-fill control
Losses with no reason are shown on a separate line — CRM discipline improves on its own.
