AI sales analytics for your CRM

Do you really know your sales — or just think you do?

Achilles Analytics is AI sales analytics for Kommo, HubSpot and Bitrix24. It shows the real picture: who sells, who loses leads, where conversion drops and why the plan is missed. All in one dashboard, no Excel.

CRM data refreshes automatically every 30 minutes
15 dashboards: funnel, calls, reps, AI call quality
30-minute setup, no CRM rebuild
Get a demo on your data → See the modules →
Achilles — Sales dashboard
Revenue
4.82M
↑ +12%
Deals
247
↑ +8%
Conversion
34.2%
↓ -2%
Avg deal
19.5K
↑ +4%
Revenue trend
Reps
J. Miller
42%
S. Clark
38%
P. Adams
27%
M. Turner
18%
E. Novak
15%
3 CRM
Kommo, HubSpot & Bitrix24
100%
of calls scored by AI
700 000+
call minutes analyzed by AI
30 min
setup without a developer
Secure
isolated DB schema per client

Who it is for

Does any of this sound familiar?

If so, Achilles solves exactly that. Connect in 30 minutes and see the full picture right away.

01
You cannot tell who really sells and who just takes up space
No objective picture for each rep
02
CRM is full, but there are no management insights
Data is there, insights are not — you dig by hand
03
Reps lose leads and you find out at month-end
Control lags by weeks — the losses already happened
04
Excel reports every Friday, 2–3 hours each
Time goes to routine, not management
05
Unclear which ads bring sales, not just leads
Budget is spent with no view of real ROI
06
Lost reasons are not analyzed — mistakes repeat
The same problems every month, unresolved
07
The sales plan is disconnected from what the team actually does
Plan figures are detached from daily activity
Get a demo on your data →

What is inside

15 dashboards — 15 management answers

Four blocks: sales, marketing, team and customers. Each dashboard closes a specific manager task, and inside each the AI agent Achilles highlights anomalies and tells you where to look.

SALES
Leads & sales
How many leads came in, how many bought and for how much — by rep, source and funnel.
Manager takeaway
“New leads dropped 71% — a source went down; we’re on it today”
More about the dashboard →
Sales & average deal
Revenue, average deal, sales velocity and plan-vs-fact on money.
Manager takeaway
“Average deal fell 18% — reps aren’t upselling; put it back in the script”
More about the dashboard →
Sales plans
Targets by money and deals, actuals and % completion with a traffic light.
Manager takeaway
“The ‘South’ team is at 40% of plan by the 20th — we step in now”
More about the dashboard →
Stalled deals (SLA)
Deals sitting longer than the norm, untouched for days, with slow first response.
Manager takeaway
“11 deals on proposal sit 11 days vs a 3-day norm — we call them all”
More about the dashboard →
Loss reasons
Every lost deal by reason and rep: where and why you lose clients.
Manager takeaway
“68% of losses are on one stage — it’s the script, not the clients”
More about the dashboard →
MARKETING
Marketing & ROI
Is advertising paying off: weekly plan-vs-fact and ROMI by source.
Manager takeaway
“The partner channel: 18% of leads but 73% conversion — shift the budget”
More about the dashboard →
ABCDE analysis
Lead value segments A–E: which bring money and which only eat time.
Manager takeaway
“Segment A brings 60% of revenue from 15% of leads — best reps go there”
More about the dashboard →
Cohort analysis
How lead cohorts buy over time: conversion, revenue and LTV by month.
Manager takeaway
“The March cohort matures by month 3 — don’t drop old leads early”
More about the dashboard →
TEAM
Funnel & bottlenecks
Where exactly leads are lost on the way to a sale and who loses them.
Manager takeaway
“Proposal-to-close dropped from 40% to 25% — work on objections”
More about the dashboard →
Activity panel
Who really works in the CRM and who fakes it; idle time and forgotten deals.
Manager takeaway
“A rep looks ‘busy’ all day but deals don’t move — have a real talk”
More about the dashboard →
Call analysis
Missed inbound, failed outbound and response speed for each rep.
Manager takeaway
“12% of inbound missed — those are lost hot clients”
More about the dashboard →
Quality control (AI) add-on
AI scores 100% of calls by your criteria: scores, rankings and growth areas.
Manager takeaway
“Objection handling sags across half the team — a targeted training”
More about the dashboard →
KPI
All the team’s key metrics and a “teams → reps” scorecard with a traffic light.
Manager takeaway
“The red cells show at a glance whom to coach and what to fix”
More about the dashboard →
CUSTOMERS
RFM analysis
The client base by recency, frequency and amount: VIP, loyal, sleeping, churn.
Manager takeaway
“200 sleeping clients worth 4M in past revenue — launch reactivation”
More about the dashboard →
Potential × Fact
A “potential × fact” matrix: where you under-earn on the existing base.
Manager takeaway
“The high-potential zone is 6.2M under-earned — push it first”
More about the dashboard →

Fast result

In 7 free days you will learn:

Concrete insights within the first days, no setup or developer.

  • Which reps really sell and which just look busy
  • Which funnel stage loses more than 30% of clients
  • Which ad sources bring deals, not just leads
  • Where deals stall and who has the longest cycle
  • Which loss reasons repeat — and what to do about it
  • Whether the sales plan is on track — and by what percentage
  • Who misses calls and loses hot clients right now
Special offer
Start right now
7 days of full access, no limits
$0
first 7 days — no card, no auto-charge
  • Full access to all 15 dashboards
  • 30-minute setup
  • Specialist help with setup
  • No card, no auto-charge
  • Cancel any time
Get a demo on your data →
We call back within 10 minutes · No pushy sales
Sign up yourself →

Comparison

Why Achilles is not just another report

Compare it with what you use today

Criterion Achilles Excel + built-in CRM reports BI platforms
Power BI, DataLens
Sales analytics
Ready dashboards out of the box✓build by handbuild from scratch
Funnel & conversion by stage✓manualneeds setup
Loss reasons, systematically✓manualneeds setup
Activity & stalled deals✓✗needs setup
Plan-fact & KPI scorecard✓manualneeds setup
Artificial intelligence
100% of calls scored on a checklist✓✗✗
Transcripts & conversation tags✓✗✗
AI insights & alerts in the dashboard✓✗✗
Data & trust
Data refreshevery 30 minutesweekly, manuallyon schedule
Drill from a number into CRM deals✓✗depends on setup
Isolated DB schema per client✓files on employees’ PCsdepends on platform
Mobile version✓✗limited
Rollout & cost
Time to first numbers30 minhours every weekweeks of project work
Needs an analyst or developernono, but takes manager timeyes
Cost to startfrom “free” + 120 hours a yearlicenses + analyst work

Swipe the table right to see all columns →

Product roadmap

Missing a report you need? We will build it

We do not hide behind “the product does not do that.” Tell us what data cut you need and we will build a report for your task, in your format.

We tailor it to you
  • Your own metrics and cuts in an existing dashboard
  • A brand-new report for your funnel and business logic
  • Your own call-scoring criteria in QA
  • Exports and integrations with your systems
Discuss your report →
In development now
In progress
Full client-base segmentation
Segments by product, source, average deal and lifecycle — with drill-down to deals and export for campaigns.
Need one of these already? Mention it on the demo and we will add you to early access.

Integrations

Connects to what you already use

Ready integrations with CRMs and phone systems. Login, password and a couple of clicks — data starts flowing on its own.

CRM systems
amoCRM
One-click auth, keys pulled automatically
Kommo
International CRM by the amoCRM team
Bitrix24
Deals, funnels and reps automatically
CRM not listed?
Tell us — we will build the integration
Request it →
Telephony
UIS
Login and password — calls in analytics and QA
Sipuni
Connect with a secret key and ID
Mango Office
Connect with an API key and Salt
Other phone system?
Not on the list — we will build the integration
Request it →

Methodology

Why you can trust our numbers

Many draw pretty dashboards. We stand behind how every number is calculated.

One sale is counted once
We count only the first move into a won stage in a deal’s history. Drag a deal back and forth — the number will not double.
New vs returning — by client phone number
We match by the last 10 digits of the number, so duplicate contacts in the CRM do not turn an existing client into a new lead.
Every number is verifiable
A click on any metric opens the exact deals with rep, source and amount — and a link straight into your CRM.
Deleted in CRM — gone from analytics
No “ghost” records in reports: deleted deals leave analytics along with the CRM.
Open methodology
Every report has an ⓘ that explains exactly how it is calculated. We also show data limits: for example, deals without a phone number are flagged honestly.
Isolated data
Each client’s data lives in a separate, isolated database schema.

Real results

What leaders find after connecting

Real situations from practice — and what changed after Achilles

Medical clinicHair transplant
Problem
First-contact-to-booking conversion fell for two months straight. The manager saw the number in the CRM but could not tell where patients were lost.
What Achilles found
68% of losses at the “after consultation” stage. AI call analysis found a pattern — admins described the procedure instead of the value of the result. 11% conversion vs 24% for the best rep.
What they did
They reworked the script and added handling for the “too expensive” objection. In 6 weeks conversion rose from 11% to 19%.
+73%
consult→booking conversion
−31%
share of price losses
Visa center9 employees
Problem
Unclear which channel actually converts into money. 80% of the ad budget went to site traffic converting at 4.3%.
What Achilles found
The partner channel gave 18% of leads but converted at 73%. Each rep received 34 leads a day against a capacity of 20–22. The average age of an untouched deal was 6 days.
What they did
They cut the budget 40% and moved it to the partner channel, and hired a hands-on manager who cleared the backlog in 3 weeks.
+118%
sale conversion
−75%
deal backlog
+61%
qualified leads
HVAC companyAir-conditioner service
Problem
An international team with clients from 4 channels. Conversion was falling, but no one could see where the funnel stalled.
What Achilles found
A stall at the “proposal” stage — 11 days versus a 2–3 day norm. 54% of deals closed as lost with no reason. Instagram Ads: 6% conversion, 44% losses.
What they did
They set a follow-up rule for day 2 after the proposal, stopped Instagram Ads and moved the budget to Google.
+8pp
funnel conversion
−64%
proposal-stage cycle time
−90%
losses with no reason
Recognize your situation?
Let’s figure it out in 15 minutes →

Mobile version

Manage the numbers from your phone

Dashboards, call quality and a call detail with a player — on the go, in a standup, anywhere. The interface is polished for mobile.

Achilles mobile: leads & sales dashboard on a phone
Achilles mobile: call quality dashboard
Achilles mobile: call scoring with a player and criteria scores
Achilles mobile: KPI & plan-fact on a phone

Pricing

Choose a plan for your team

7 days of full access on any plan, no card, no auto-charge

Pulse
See the flow and the money
7 900 /mo
5 users ·
  • The whole “Sales” group: leads & sales, average deal, sales plans, stalled deals (SLA), loss reasons
  • Deal sources and lead segments
  • AI insights in every dashboard
  • AI assistant: 100k tokens/mo
  • Marketing, team and customers — in higher plans
Get a demo
Popular
Insight
Run the sales team
14 900 /mo
10 users ·
  • Everything in Pulse
  • Team: funnel & bottlenecks, activity panel, call analysis, KPI
  • Marketing: ROI, ROMI and CAC by source
  • Customers: RFM analysis of the base
  • Company knowledge base: scripts and rules for the AI
  • AI assistant: 1M tokens/mo
  • Call quality (QA) available: per-minute, no subscription. How minutes are priced →
Get a demo
Standard
Maximum for large teams
34 900 /mo
20 users ·
  • Everything in Insight
  • Marketing: ABCDE analysis and cohort analysis
  • Customers: the “Potential × Fact” matrix
  • KPI scorecard for teams and reps
  • 1,000 QA minutes free every month
  • Dedicated server and personal account manager
  • AI assistant: 3M tokens/mo
Get a demo
Estimate the cost for your team →
Plan
For 10 users we recommend Insight
Billing period
Users 10
Call quality (QA)
Calls per day 100
Average call length, min 3
Plan with users
QA minutes per month6 600
QA at
Total per month
Total for the period
Get a demo on your data →
Only need call quality control? AI call quality (QA) without analytics dashboards: the QA Solo plan — from , 3 users, CRM and telephony setup included.
Minute pricing → Get a demo

The period discount applies to the whole amount, including per-user add-ons. Team of 50+? Let’s discuss custom terms

Q&A

Frequently asked questions

Is it safe to give access to our CRM?
The connection uses your CRM’s official API: Kommo, HubSpot or Bitrix24. Achilles reads data for analytics and changes nothing in your deals, contacts or settings. The only exception is notes with call scores from QA, if you enable that option. Access can be revoked at any time. Each client’s data lives in a separate, isolated database schema.
What is needed to connect?
CRM admin access and 15–20 minutes of your time. Achilles detects the time zone and deal fields automatically, and a specialist tailors the dashboards to your funnel — usually ready in 30 minutes.
What happens after the 7 free days?
Nothing is charged: we do not ask for a card. If you like it, pick a plan and continue. If not, access simply ends — no persuasion calls.
How does the AI agent Achilles work with calls?
Achilles pulls call recordings from your CRM, transcribes them and scores each conversation against a quality checklist: greeting, needs discovery, objection handling, next step. The manager sees scores, summaries and concrete recommendations for each rep.
Who counts as a user in the plan?
A user is an employee with access to Achilles dashboards. Reps who work in the CRM but never open the analytics do not count.
Our funnel is non-standard. Will it fit?
Yes, dashboards are configured to your funnel and stage structure during onboarding. We discuss the specifics on a short call — it is part of setup.
Can I cancel the subscription?
Yes, at any time. Billing is monthly, with no cancellation penalties and no long contracts.
How is Achilles different from built-in CRM reports?
Built-in reports show numbers; Achilles shows conclusions: an objective rep comparison, loss reasons, AI call-quality control, activity and plan-fact on one screen, with hints on where a leader should look.
Free checklist
12 reports a sales leader should check every morning
A 10-minute PDF: what to check before the standup, what is normal and which numbers are a red flag.
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Start right now

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Our specialist connects Achilles to your CRM and shows where your sales team is losing money right now. 7 days of full access, no card.

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