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Achilles dashboard · Marketing

ABCDE analysis: which leads bring the money

Segments leads and clients into value classes A–E and shows how each segment qualifies and converts to a sale.

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CRM data every 30 minutes · Works with Kommo, HubSpot and Bitrix24 · Configured to your structure

“ABCDE analysis” dashboard: distribution by segment and conversion

How it works

30-minute setup — then it runs itself

01
30-minute setup
Via your CRM’s official API, no rebuild. Time zone and fields are detected automatically; a specialist sets up the dashboards.
02
Refresh every 30 minutes
Fresh deals and calls in the dashboard every 30 minutes — no exports, no Excel.
03
The AI agent Achilles analyzes
Highlights anomalies and writes insights in words: alerts, warnings, wins.
04
You make decisions
10 minutes in the morning instead of three hours with spreadsheets on Friday.

Features

What marketing and the head of sales see

Distribution by class
How many leads sit in each A / B / C / D / E segment.
Qualification depth
QUAL-1 and QUAL-2 stages — how deeply a lead is worked.
Conversion by segment
And by rep — who works best with valuable classes.
Fresh-lead coverage
Whether new leads got a class or slipped through unclassified.
Configured to you
The segment source is a CRM field; the ABCDE model is configurable.
Prioritise effort
Where to point your best reps instead of wasting time on empty segments.

Interface

This is how it looks in Achilles

Full view of the “ABCDE analysis” dashboard in Achilles Analytics
Value segments, qualification depth and conversion by class and rep.
Manager takeaway
“Segment A brings 60% of revenue from 15% of leads — that’s where the best reps go”

FAQ

Frequently asked questions

Where does the segment class come from?
From a field in your CRM — the ABCDE model is configured to your business; the dashboard reads and aggregates.
What do QUAL-1 and QUAL-2 show?
The depth a lead is worked: whether it passed primary and secondary qualification — you see where valuable leads drop off.
Can I compare reps by segment?
Yes, you see who converts valuable classes best and who loses them.

Try it on your data

7 days free — no card

30-minute setup. Request a demo — we will show Achilles on your numbers.

Get a demo on your data → Sign up yourself