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Achilles dashboard · Marketing

Cohort analysis: when a lead pays off

Shows how a cohort of leads (by month of arrival) behaves over time — how many buy in month 1, 2, 3 and how much money they bring.

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CRM data every 30 minutes · Works with Kommo, HubSpot and Bitrix24 · Configured to your structure

“Cohort analysis” dashboard: cohort triangle, conversion and LTV

How it works

30-minute setup — then it runs itself

01
30-minute setup
Via your CRM’s official API, no rebuild. Time zone and fields are detected automatically; a specialist sets up the dashboards.
02
Refresh every 30 minutes
Fresh deals and calls in the dashboard every 30 minutes — no exports, no Excel.
03
The AI agent Achilles analyzes
Highlights anomalies and writes insights in words: alerts, warnings, wins.
04
You make decisions
10 minutes in the morning instead of three hours with spreadsheets on Friday.

Features

What the owner and marketing see

Cohort triangle
Cohorts (arrival month) × age in months — the whole picture on one screen.
Cumulative metrics
Conversion, revenue and LTV as the cohort ages.
Cut-offs and tails
Highlights cohorts that died and those still bringing money.
Switch the metric
Conversion / revenue / LTV — in one click.
Strong months
See which acquisition months were strong and which were weak.
Shared period and filters
As across all Achilles dashboards.

Interface

This is how it looks in Achilles

Full view of the “Cohort analysis” dashboard in Achilles Analytics
The cohort triangle with cumulative conversion, revenue and LTV.
Manager takeaway
“The March cohort only matures by month 3 — we don’t drop old leads too early”

FAQ

Frequently asked questions

What is a cohort?
A group of leads that arrived in the same month. The dashboard tracks how it buys over time — in month 1, 2, 3.
Why does the owner need this?
It shows the real payback of acquisition: when a cohort turns positive and whether LTV grows — not just sales here and now.
Which metrics can I see?
Conversion, revenue and LTV by cohort — switched in one click.

Try it on your data

7 days free — no card

30-minute setup. Request a demo — we will show Achilles on your numbers.

Get a demo on your data → Sign up yourself