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Achilles dashboard · Marketing

Marketing: is your advertising paying off

Plan vs fact by week (budget, qualified leads, contracts) and payback by source: spend → revenue, ROMI. See which channel earns and which loses money.

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CRM data every 30 minutes · Works with Kommo, HubSpot and Bitrix24 · Configured to your structure

“Marketing” dashboard: weekly plan-vs-fact and payback by source

How it works

30-minute setup — then it runs itself

01
30-minute setup
Via your CRM’s official API, no rebuild. Time zone and fields are detected automatically; a specialist sets up the dashboards.
02
Refresh every 30 minutes
Fresh deals and calls in the dashboard every 30 minutes — no exports, no Excel.
03
The AI agent Achilles analyzes
Highlights anomalies and writes insights in words: alerts, warnings, wins.
04
You make decisions
10 minutes in the morning instead of three hours with spreadsheets on Friday.

Features

What marketing and the owner see

Weekly plan-vs-fact
Ad budget, qualified leads and CPL, contracts and qual→contract conversion.
By source
Budget, qualified leads, cost per lead, contracts and CAC per channel.
Spend → revenue payback
Spend, paying clients and revenue per channel.
ROMI by source
The whole path from spend to revenue with a final ROMI per source.
Flexible setup
What counts as a qualified lead, target action and contract — to your funnel.
Sources as rules
Ad channels are defined by rules and matched automatically.

Interface

This is how it looks in Achilles

Full view of the “Marketing & ROI” dashboard in Achilles Analytics
Weekly plan-vs-fact and full payback by source with ROMI.
Manager takeaway
“The partner channel: 18% of leads but 73% conversion — we shift budget there from the site”

FAQ

Frequently asked questions

What is ROMI?
Return on marketing investment per channel. The dashboard computes it across the whole path spend → revenue.
Where do ad costs come from?
Costs are entered by source, while revenue and contracts are pulled from the CRM — so you see the full path to money.
How is a qualified lead defined?
You configure which stage counts as a qualified lead, target action and contract — to your funnel.

Try it on your data

7 days free — no card

30-minute setup. Request a demo — we will show Achilles on your numbers.

Get a demo on your data → Sign up yourself